ECB Broadcast Rights: Sony Sports Extends ECB Deal For 6 Years: View Details

ECB broadcast rights: Sony Sports has reportedly extended its broadcast deal with the England and Wales Cricket Board (ECB) for another six years…

ECB Broadcasting Rights: Sony Sports has reportedly extended its broadcast deal with the England and Wales Cricket Board (ECB) for another six years for the subcontinental market. Sony’s deal will also include The Hundred, ECB’s franchise tournament. Sony sleeps as Star Sports acquires Cricket Australia broadcasting rights for 7 years in a coup. With the IPL and FIFA World Cup not in Sony’s portfolio, England cricket will be the company’s biggest bet in the sports broadcast market. Follow Indian Cricket live updates on InsideSport.IN.

Star Sports’ deal with Cricket Australia saw Sony lose the Ashes, Border-Gavaskar Trophy. Star already has rights to IPL 2023 and Indian cricket team’s home matches besides ICC events including T20 World Cup and 50-over World Cup.

ECB Broadcast Rights: After missing out on Australia broadcast rights, Sony Sports extends deal with ECB for 6 years: View Details

CA Broadcast Rights: In another blow for Sony Sports, Star Sports signs blockbuster deal with Cricket Australia to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years – Watch

ECB Broadcast Rights: After missing out on Australia Broadcast Rights, Sony Sports extends deal with ECB for 6 years: Check Details, CA Broadcast Rights

ECB broadcast rights: Some relief for Sony Sports after big hit from Star and Viacom 18

  • ECB rights will heal some wounds of Sony Sports.
  • Stars already have IPL, India’s home games, T20 World Cup in their pocket.
  • The TV giant recently acquired IPL media rights last month for the next five years. Viacom bought the digital rights.
  • Stars have now added the Big Bash League, Ashes, Border-Gavaskar Trophy to their already impressive offering.
  • Star is also set to compete for the ICC rights for the next cycle.
  • FIFA World Cup lost to Sony Sports 18.
  • Star Sports- IPL, India’s Home Games, Ashes, Border Gavaskar Trophy, T20 World Cup, Big Bash League
  • Sony Sports – India tour England, Pakistan Super League, The Hundred, England home series, Champions League and Olympics
  • Both Star and Sony are vying for the ICC broadcast rights which will include four World Cups.

ECB Broadcast Rights: After missing out on Australia broadcast rights, Sony Sports extends deal with ECB for 6 years: View Details

The IPL lost out to Sony Star and Viacom18 in the media rights auction, failing to pick up either package. With Australia losing cricket broadcasting rights, they only have the rights for England among the top teams. Sony is expected to be in the mix for the ICC media rights, but will again face international firms such as Amazon and Facebook, as well as Star and Viacom.

“We have had significant interest in the rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season,” A CA spokesperson said

Sony Sports also suffered on the football side, losing out on the FIFA World Cup rights for the tournament in Qatar. Viacom18 will telecast the extravaganza in India and will also hold the digital rights for the same. Viacom has also taken the rights to La Liga and Serie A. Sony Sports now only have the UEFA rights in their name.

CA CEO Nick Hockley said: “We are delighted to announce this new association with Disney Stars from the 2023-24 season. Disney Star is synonymous with Indian sport and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.”

ECB Broadcast Rights: After missing out on Australia broadcast rights, Sony Sports extends deal with ECB for 6 years: View Details

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