ICC media rights auction: Top Indian broadcasters may boycott media rights

ICC Media Rights Auction – Can Unhappy Broadcasters Boycott Auction? Every day brings more problems for the International Cricket Council…

ICC Media Rights Auction – Can Unhappy Broadcasters Boycott Auction? Every day brings more problems for the International Cricket Council (ICC) media rights tender. The ‘lack of transparency’ The issue, as previously reported by InsideSport, has come under huge controversy for the ICC tender. InsideSport has learned that some top broadcasters are even planning to boycott the media rights tender submission scheduled for August 22: Follow ICC media rights tender live updates and sports business news live with InsideSport.IN

“ICC officials have made a fuss about it. The answers to our questions made it even more confusing for us. All their answers are ambiguous. We asked them who is eligible for Stage 2? What are the criteria? They don’t have clear answers. Our Board may decide to boycott the tender altogether. We may unfortunately have to take that course”, A highly excited senior official of one of the top broadcast houses from India confirmed.

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ICC Media Rights Auction: Top India Broadcasters May Boycott Media Rights Tender, Worried ICC E-Auction Reaches Company’s Door: Follow Live Updates

ICC media rights tender – who are the candidates? India’s top four broadcast networks Disney Star, Zee Entertainment Enterprises (ZEE), Sony Pictures Networks India (SPN), and Viacom18 are the main contenders for the rights.

Apart from this, Dream 11 parent company Fancode and Amazon Prime Video promote.

Bidders are not satisfied with the explanation given by the world cricket governing body last week. They expressed their strong disapproval of the proposed adoption of a hybrid approach to the bidding process.

What makes broadcasters unhappy? The root cause of dissatisfaction is ‘Tender process is not fair and documents are unclear at various places’. The broadcasters sought clarification on over 200 points, according to information available to InsideSport.

On August 5, the broadcasters received a response from the ICC Business Corporation. But it made matters worse.

What are broadcasters asking?

  • The broadcasters asked for an e-auction.
  • Or they want bids to be opened on the same day – the day of submission. As per the current tender documents, the ICC will instead open the bids 4 days later on August 26
  • Also the promoters feel that the bids should be opened in the presence of all the bidders.

However, ICC has suggested a hybrid approach. This means that after the submission of bids on August 22, 1ST, ICC’s evaluation group will examine the bids and see whether to present the bids to the ICC Board or not.

Once this is decided, the ICC will initiate the e-auction round 2 process (EAR2P).

ICC Media Rights Auction: Top India Broadcasters May Boycott Media Rights Tender, Worried ICC E-Auction Reaches Company’s Door: Follow Live Updates

Meanwhile, a worried ICC has started knocking on the door of an e-auction company. The ICC has reached out to MJunction, the company that managed the IPL e-auction for the BCCI.


The deadline to submit bids for ICC media rights is now less than two weeks away and the situation is worrying for the world body.

ICC Media Rights Tender Process

  • Submission of Bids: Bids should be submitted by 22 August through sealed envelopes.
  • Bid opening: Bids will open on August 26 in Dubai (the last time they opened was in London).
  • ICC will then negotiate with the bidders individually
  • According to the ICC, the successful bidders will be announced in early September.
  • Bidders have raised FLAG over the closed bid process as they feel it lacks transparency.

ICC Media Rights Auction: Top India Broadcasters May Boycott Media Rights Tender, Worried ICC E-Auction Reaches Company’s Door: Follow Live Updates

ICC Media Rights Tender: ICC launched 2024-31 cycle tender for Indian territory on June 20 The tender is being conducted for a period of both four and eight years

Interested parties are required to bid for a mandatory four-year period with an option to claim for eight years. One can bid separately for television rights and digital rights as well as make a composite bid for both rights.


Bids are to be submitted on August 22 and they will be opened on August 26 in Dubai. The ICC said the successful bidders will be announced in early September. The country’s top four broadcasters namely Disneystar, SPN, Zee Entertainment Enterprise (ZEE) and Viacom are expected to bid for 18 rights. According to information available to InsideSport, all 4 have bought the tender documents.


Follow live updates of ICC Media Rights Auction with InsideSport.IN


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