ICC Media Rights Deal – ICC Media Rights Value: InsideSport has learned that the International Cricket Council’s (ICC) new contract with Disney Star is worth USD 3.1 billion. Saturday Star has acquired the broadcast rights for all ICC events for the Indian market for a four-year deal from 2024 to 2027. But ICC refused to publish this number. An official involved in the deal process told InsideSport that ICC has seen a value increase of around 110-125% compared to last cycle: Follow live updates of sports business news and cricket news with InsideSport.IN
ICC Media Rights Value – ICC Increases Almost 100%?
- Fresh Deal 2024 to 2027: USD 3.1 billion for the Indian sub-continental market
- Previous contracts 2015 to 2023: USD 2.02 billion
- Deal parameters have changed completely this cycle in all three accounts
- 1st: Last contract was 8 years / new cycle contract 4 four years
- 2nd: Women’s cricket has a strong calendar + ICC men’s events every year / only 6 men’s events in last cycle 8 years
- 3rd: Fresh Deal is only for the Indian subcontinent/previous deal was a global one
- InsideSport Estimates After Considering All 3 Parameters – ICC Increases Deal Value By 110-125%
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ICC media rights deal: ICC deal worth USD 3.1 billion in bumper increase, according to InsideSport: Check Out
ICC vs IPL Media Rights Standards: The marquee Indian Premier League (IPL) media rights were bought for Rs 48,390 crore. This was almost 3 times the previous bid. The contract was made for 5 years.
The per match value of IPL rights was Rs 57.5 crore (per match) for TV and Rs 50 crore (per match) for digital.
The VIS vs VIS ICC contract with Star was concluded for USD 3.1 billion for 4 years. The separation of both digital and broadcast segments is yet to be revealed.
How does Disney Star outbid others? Disney Star won following a single-round sealed bid process that saw a significant uptick in rights fees from the previous cycle, continuing Cricket’s impressive growth and reach, the apex body said.
Disney Star will be the home of all ICC cricket in India for the next four years, having won the TV and digital rights to both men’s and women’s global events by the end of 2027, the ICC said in a statement.
“According to reports, Disney is paying around US$3 billion for the Star rights,” A senior member of the ICC board also told PTI on condition of anonymity.
The decision follows a robust tender, bidding and evaluation process, which began in June 2022.
ICC Chairman Greg Barclay said: “We are delighted to continue our partnership with Disney Star as the home of ICC Cricket for the next four years which has delivered an outstanding result for our members and will support our ambitious growth plans.
” They will play an important role in the future of our sport and connect and attract more fans than ever before. Star emerged victorious, fending off a strong challenge from Viacom 18, Sony Sports and Zee Networks.
Kay Madhavan, Country Manager and President of Disney Star said:
“With the acquisition of the ICC digital and TV broadcast rights, Disney Star further strengthens its status as the premier destination for marquee cricket events in the country.” Disney Star has played a key role in transforming ICC matches into one of India’s biggest sporting spectacles over the past seven years and expanding the property’s viewer base “across geographies and demographics”. in the country.
“The extension of ICC rights adds to our strong portfolio of cricket properties which includes television rights to IPL (2023-27), digital rights to Cricket Australia (2024-31), 2024 and BCCI broadcast rights through Cricket South Africa. (end of the 2023-24 season), and reinforces our status as the destination for the best sporting events in the country.
“Apart from cricket, we also offer various international rights including Pro Kabaddi League, Indian Super League and Wimbledon Championship and English Premier League,” said Madhavan.
“Disney Star has presented impressive plans to promote women’s cricket and they clearly share our vision so I’m incredibly excited to see the size of the opportunity ahead.
“It was an incredibly competitive process, which is not surprising given the huge audience cricket consistently attracts over a billion fans who passionately follow the game worldwide. I would like to thank all bidders for their interest and support in cricket.”
Berkeley added: “Having a broadcast and digital partner for women’s events in India is an important step in our ambition to accelerate the growth of the women’s game.
Follow live updates of sports business news and cricket news with InsideSport.IN